This is an organic shampoo that is not only mild, but also offers a beautiful shine and fine lather. It features high-grade organic minerals that are used in health food to nourish damaged hair and scalp due to UV rays, hair dyeing, and perm. It is rich in more than 70 types of minerals that coat your hair, as shampoo lather removes toxic substances (metal, ion, etc.) that get caught in hair cuticles, and treatment tightens hair cuticles to promote shiny hair. It uses amino acid cleansing agent to provide a rich lather as well as a mild application at the same time. More than 90% of it is made from naturally-derived ingredients, and it also features a non-silicone formula. You can feel your fingers running smoothly through your hair when you cleanse, as it promotes shiny, hydrated and glossy hair. Elegant fragrance of pear and lily that leaves a subtle scent on your hair the next day. Suitable for sensitive scalp and all hair types.